About Us

10 million page views overseas! Power of influencers to the multinational online marketplace!

My name is Nishimura, who is the CEO of COOCOM CO., LTD.

I would like to thank you from the bottom of my heart for visiting our website.
Since 2004, when the number of foreign visitors to Japan was still small, we have been selling Japanese "travel products" to overseas customers.

There was no response at all at the beginning of course.
However, we did not give up, and worked hard to improve customer satisfaction by "expanding products", "improving translation accuracy", "updating websites", "influencer marketing", "SEO", "SEM", and "providing multilingual support so that overseas customers do not have to worry".

As a result, it has become one of the largest inbound travel sites in Japan due to an increase in the number of foreign visitors to Japan. Currently, it operates a site with 10,000,000 page views and has a total of 1,000,000 members (users) in 60 countries.

We understand that influencer marketing has been highly effective, has a good track record, and has grown year by year.

However, due to the COVID-19 pandemic, the number of inbound customers has temporarily declined. But, there has been no change in our existing multilingual site operations, customer base, user support, SEO & SEM, and influencer marketing experience. Therefore, we have applied our know-how to other Japan-brand products, and we have entered into the multinational online market business, which focuses on influencer marketing.

Why not challenge the expanding multinational online market business?

The world's population is expected to increase from 7.7 billion in 2019 to 8.5 billion in 2030 and to 9.7 billion in 2050.

It is said that the future population can reach about 3 billion in English and Chinese alone. The global B-to-C online market is expanding all over the world.

The reasons for this are believed to be due to the following factors: "the spread of smartphones and other devices that can be obtained at a lower price than before", "the increase in the number of Internet users", "the enhancement of market places and distribution systems", "the diversification of payment method", "the development of online shopping infrastructure", and "the increase in opportunities for cross-border e-commerce". The market is expected to expand much more in the future.

The market size as of 2018 is USD 2,84 trillion, approximately 306 trillion yen (excluding travel and tickets). It is expected that this market will continue to grow and expand to USD 4.88 trillion and approximately 522 trillion yen in 2021.

Under such circumstances, the global BtoC cross-border EC market is also expanding.

This is because, as the size of the EC market itself expands, it is possible to purchase high-quality products at a low price, and marketplaces that can deal with Internet shopping from overseas without anxiety have developed.

With the spread of PCs and smartphones, it is becoming an environment where cross-border e-commerce can be used anytime and anywhere.
The global cross-border EC market in 2018 was USD 676 billion, or approximately 72,330 billion yen (excluding travel and tickets). The year-on-year growth rate in 2018 was 27.5%, and it is expected to grow significantly to USD 994.9 billion, or approximately 106,350 billion yen by 2020.

Well, which market do you play in?
Would you like to challenge the expanding cross-border EC market together with us?

Let the world know the popular Japanese brand with the power of influencers!

There is no need to say the popularity of Japanese brands.

Exports in 2018 were 81.5 trillion yen. The main export items are automobiles, electronic components such as semiconductors, automobile parts, steel, and prime motors.

This is the result of that "Monozukuri Japan" created high-quality products and was evaluated in the world. But there are lots of excellent products that are not being exported besides industrial products.

For example, there are still many products that are proud of being made by craftsmen, or any products are made with confidence by small-scale manufacturers who are only in Japan.

We would like to propose to our influencers the commitment of Japan to these valuable top-class products that have been researched and developed through these efforts.

From one-time income to sustainable income! We promise to increase the income of influencers.

Here is a list of the most visited websites in the world.

  1. #1Google.com
  2. #2Youtube.com
  3. #3Facebook.com
  4. #4Baidu.com
  5. #5Wikipedia.org
  6. #6Twitter.com
  7. #7Yahoo.com
  8. #8pornhab.com
  9. #9Instagram.com
  10. #10xvideos.com
(As of June 2019)

Search engines, videos, and SNS are the most popular.
The growth rate of the visual media platform is especially high. In media with many advertisements such as Youtube may create stable income, but other influencer ads are scarce and income is insecure.

The reason why influencer profits are low is that there is a problem with the business model called Direction type.

The first point is the time and operation cost of Direction type, and the second point is the profit structure problem of single item sales.

Firstly, Direction type has a basic flow as follows:

  1. Acquisition of clients
  2. Review of incentives and planning
  3. Influencer casting
  4. Review of implementation
  5. Sampling (ordering and distribution)
  6. Start of sales and posting articles
  7. Promotion reporting

It took a lot of time and operation costs because it is needed to be repeated for each item.

On the other hand, our Mall type is as follows:

  1. Secure an overwhelming number of products all the time
  2. Sampling (ordering and distribution)
  3. Posting articles

Only required 3 stages, we have saved unnecessary time and operational costs.

The second issue is regarding the profit structure. The conventional Direction type was a system in which it was difficult to generate profit by advertising and selling individual products. However, Mall type which is opted as our business model, let influencers' profits increased since there is a possibility of multi-purchase.

With these two points, we guarantee influencers a high level of profitability.

By entering to the cross-border e-commerce, you may have lots of questions.

For examples, "Will there be any problem with communication/language or web system?", "How to calculate the fee?", "How about marketing such as advertising and attracting customers?", "What about packing?", "User support?", and so on. We will help you clear such problems.

You can sell products to the world just by introducing Japan-brand products to your followers as before.

We will use all of our experience and know-how to increase the profits for influencers.

You may have any questions or concerns. Please do not hesitate to ask anything no matter how it detailed. We will do our best to get rid of your unclear feeling. Together with you, we are determined to enter the expanding global market, and aim to become a global standard for influencer marketing.

We look forward to working with you. Best Regards,

COOCOM CO.,LTD Chairman & CEO Keizi Nishimura

Company Overview

Company Name
COOCOM CO.,LTD
Location
〒160-0023
CENTRAL PARK TOWER La Tour SHINJUKU 405, Nishi-shinjuku 6-15-1, Shinjuku-ku
Founded
15th May 1998
Founder
Chairman & CEO Keizi Nishimura
Executives
  • President & COO Takao Ushida
  • Director Eriko Mine
  • Director Yasuyuki Kitagawa
  • Standing Statutory Auditor Tadashi Kondo
  • Auditor Yoshinori Umeki
  • Auditor Jun Harata
Capital
220,297,100 Yen
Business Details
  • Operation of the subscription-type travel website "ToCoo!" with more than 1 million members
  • Rental car reservation for inbound and other inbound-related
  • Consulting accommodations for customer attraction
Major Bank
Mitsui Sumitomo Bank (SMBC) Shibuya branch
Others
Tokyo Governor-registered travel agency No. 2-4981
A regular member of ALL NIPPON TRAVEL AGENTS ASSOCIATION (ANTA)
Privacy Mark

History

October 1997
Opened the membership accommodation reservation website "あき宿倶楽部(Akiyado Club)"
May 1998
COOCOM Co., Ltd. was established in Hatagaya, Shibuya-ku, Tokyo to provide travel and leisure related information via the Internet (registered capital of 10 million yen)
August 1999
Relocated to Shoto, Shibuya-ku, Tokyo
January 2000
Renamed from「あき宿倶楽部」to「クラブトクー!」and renewed homepage
April 2000
Started the point membership (free membership) system with no annual membership fee
October 2000
For business expansion and relocated from Shoto, Shibuya-ku, Tokyo toTomigaya, Shibuya-ku, Tokyo
December 2001
Started new service of rental car reservation
July 2003
Relocated to Yoyogi, Shibuya-ku, Tokyo
March 2004
Started new service for inbound business of rental car reservation
August 2004
Renamed form「クラブトクー!」to「トクー!トラベル」and renewed homepage
March 2009
Opening Amigami promotion service, promotion of housing and accommodation
August 2012
Renamed form「トクー!トラベル」to「トクー!」and renewed homepage
March 2014
Started inbound travel business for rental car and others servies (ETC and Wi-Fi rental)
July 2014
Started new service for Activities booking requirements
March 2015
Started new service for LCC Tour booking requirements
June 2015
Relocated to Sarugakucho , Shibuya-ku, Tokyo
November 2017
Granted the use of Privacy Mark(JIPDEC)
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